Reflecmedia is a leading innovator of cutting edge chroma key technology. Whereas traditional chroma key involves a complex professional studio setup with a large blue or green screen background, Reflecmedia’s extensive range of flexible, portable and easy to use products means that with minimal lighting and technical expertise almost any location can be used as a virtual studio at a fraction of the usual cost – providing endless creative possibilities for digital content creation.
Chromatte is a fabric designed specifically for use as a background for chroma key production. Unlike conventional chroma key fabrics that are usually blue or green in colour, in ambient light Chormatte is grey to the eye. The fabric contains millions of tiny glass beads that act as reflectors: when any light – such as the directional light from Reflecmedia’s lens-mounted LiteRing – hits the fabric, it is returned on the same path into the camera’s lens. This retro-reflective process means the camera ‘sees’ the apparently grey fabric as a perfectly even blue or green background.